My image
issue 37 - April/May 2017
CURVE magazine cover April/May 2017
Intelligence  Who What Where

ROCHE BOBOIS

Celebrates their 20th Anniversary in Beirut

Roche Bobois, the French editor and distributor of high end contemporary furniture, recently celebrated their 20th anniversary in Beirut. An auction of ten pieces of Mah Jong, the iconic Roche Bobois modular sofa, designed by Hans Hopfer, were reinterpreted by ten of the capital's artists and designers which were then auctioned. A staggering USD 86,300 was raised and 100% of the proceeds went to Children's Cancer Center of Lebanon.

The showroom was transformed into an art gallery with a touch of mystery, with all the 'art pieces' displayed on a runway, hung from the ceiling or on a wall. The upper floor included a retrospective of 20 years of the French design brand in Beirut. The re imagined pieces, were unveiled during the event where guests were able to discover the work of an eclectic mix of upcoming and established artists that were handpicked by Bruno Hitti, the General Manager of Roche Bobois Beirut, the man behind this event.

Bruno wanted to highlight upcoming artists in illustration, street art, and product design such as Cynthia Merhej, Ashekman and Anastasia Nytsen, and of course, to include established names to secure raising an important amount to the Children's Cancer Center of Lebanon (CCCL) such as Zuhair Murad, Galal Mahmoud, Georges Mohasseb and Ramy Boutros.

Thinking out of the box, he also wanted to include names that weren't necessarily in the furniture and product design sectors such as the celebrity photographer Roger Moukarzel,floral artist Marwan Hamza, and the musician Guy Manoukian. Although very famous in their own fields, their collaboration with Roche Bobois Beirut marks their first steps in product design.

To read more grab your latest issue on news stands out now.



        
ISSUE HIGHLIGHTS
Twitter icon Facebook icon
© 2017 Mantra Communications - All Rights Reserved
Home About Curve Curve Supplements About Mantra Subscribe Contact