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issue 39 - August/September 2017
CURVE magazine cover August/September 2017
Intelligence  Who What Where


A Parisian Hotspot Gets a Tom Dixon Inspired Makeover and Retains Top Spot

Situated at the very top of the Champs Elysees, the brasserie at Publicis Drugstore has been one of Paris revolutionary hotspots for more than 60 years and recently became Design Research Studio's (DRS) latest project in the French capital. Founded in 1958 by Marcel Bleustein Blanchet, founder of the worldrenowned advertising agency Publicis Group, Publicis Drugstore was designed to bring American consumer convenience and bar culture to the Parisian public.

Following a complete strip out DRS have simplified and enhanced the interior architecture to highlight a broad palette of extraordinary finishes and honest materials designed to last and improve with age. The lounge is inspired by the gentleman's study and offers a more intimate and relaxed dining experience. Framed by a bespoke brass and reeded glass bookcase, it provides privacy and blurs the boundary between the retail and dining space.

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