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issue 44 - June/July 2018
CURVE magazine cover June/July 2018
Inspire  Project  


Roaringwild's Brave New Look

Roaringwild, one of China's most vibrant brands, recently contracted Domani to provide them with an aggressive, exciting new take on their retail stores. Famed for a fearless attitude, Roaringwild needed a look to inspire their customers and that would maintain the brand's fierce, young and irrepressible outlook.

Roaringwild is an original, Chinese brand that was founded in Shenzhen in 2010. "Roar" sums up this vibrant company's attitude and dictates their approach to design. Aimed at teenagers, Roaringwild believes that people can pursue ideals and dreams energetically, living a strong, powerful life. "No More Silence" is the brand's slogan and perfectly defines this spiky, outgoing label.

Design firm Domani was established in 2005 and is owned by Domani Group Limited, with its headquarters based in Guangzhou. Domani specializes in space design and related corporate planning, business consultancy and product development. Based on serving prospective customers in different industries, Domani is committed to providing the highest quality architectural planning and professional interior design works available. Early on, it was clear to Domani that the brand was full of young, creative types with a strong, independent nature.

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