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issue 46 - October/November 2018
CURVE magazine cover October/November 2018
Intelligence  Who What Where

LONG LIVE STYLE

Minotti's 70th Anniversary

2018 marked a very special year for famed Italian design firm Minotti. Celebrating its 70th anniversary, Minotti recently unveiled a series of programs to be hosted in some of the world's leading design capitals.

From Zurich to Shanghai, Beirut to Los Angeles, Minotti sought out special venues in order to host new designs from the company's 2018 collection, one that includes pieces by Rodolfo Dordoni, Nendo, Marcio Kogan and Christophe Delcourt, along with two custom projects the documentary film "Minotti Undiscovered.A Matter Of Style" and the Albert&Ile special editions, a family of seats characterized by a vintage flair. Minotti family, along with architect and designer, Rodolfo Dordoni and Christelle and Roland Martinos owners of Beirut's 700sqm, two storey Minotti showroom celebrated in style. Curve sits with Roberto Minotti, Co CEO with his brother Renato Minotti, to discuss what is so distinctive at Minotti.

"For decades, our design philosophy has been fueled by a specific design vision conceived beyond the existing of the single product. Each element is part of a whole. Each collection has always been the expression of a specific mood, an atmosphere, a unique experience of the home inside which every single product is narrated," said Roberto Minotti. The clear, incredibly contemporary, yet classically Italian, influences are everywhere throughout the company's lines and no more so than in the Albert&Ile special editions.

The upholstered pieces pay tribute to company founder Alberto Minotti and his wife Ileana, Roberto and Renato Minotti's parents. Invested with great emotional meaning, they are the perfect expression of the timeless classiccontemporary spirit the company is famous for. Alberto Minotti, the company's founder, passed away in 1991, but the company remains in the family's hands, giving a sense of continuity rarely seen in the design world.

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