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issue 47 - December/January 2019
CURVE magazine cover December/January 2019
Concept  Design  


Mountains, Trees and Clouds in Melbourne's Urban Heart

Southbank by Beulah was a contest designed to find the best proposal for a new tower in Melbourne, Australia and innovative design firm MAD proposed a typically forward thinking entry. Defying the bland, glass, box like buildings of Melbourne that appear detached from the city's historic parks and natural local terrain. MAD's organic design introduces a silhouette of natural forms mountain, tree, cloud into the dense city center, offering a distinct and iconic scheme for the skyline, that reconnects citizens with nature. Selected as the only firm from Asia by Beulah International.

MAD competed alongside BIG, Coop Himmelb(l)au, MVRDV, OMA, and UNStudio to conceive a mixed use program of more than 220,000sqm for the heart of Melbourne a piece of urban infrastructure that re thinks the commercial, residential, retail, and public spaces of Melbourne and located along the city's prestigious waterfront precinct. At podium level, the design breaks down the typical retail/mall space, and introduce a human scale, mountain village that invites passersby to explore.

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