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issue 52 - October/November 2019
CURVE magazine cover October/November 2019


A New Luxury Hotel Embraces and Respects Local Culture

A new contemporary design hotel called NEW Hotel has landed in central Athens. Designed by the famed Campana Brothers, it exudes a sense of modern style while harking back to its roots. Found in the site of the old Olympic Palace Hotel, the new hotel is engaging, exciting and certainly bespoke. Offering an entirely new approach with fresh interior design, energetic hospitality, and seductive customer centered services, the NEW Hotel in Athens is the first ever hotel project of the award winning designer duo, Fernando and Humberto Campana and is part of the YES! Hotels chain. YES! Hotels owner and international arts patron Dakis Joannou commissioned the Brazilian brothers for their eco-sensitive ethos and use of contemporary handicraft practices and local idioms. Drawn to their specific language, which in turn draws from urban street life, contemporary art and the Sao Paulo favela culture, Joannou gave them absolute freedom to dream. The result is an intriguing 79 room establishment, an exquisite 5 star hotel in the city center where every public space and floor has been creatively revitalized to highlight remnants of the former hotel. The interiors are simply outstanding, the unusual custom made furniture and handmade fixtures will leave art and design enthusiasts reeling with delight. Whatever the purpose of your visit, NEW Hotel will make it an unforgettable one.

NEW Hotel is the first ever hotel project designed by the award winning Campana Brothers. The dynamic duo transformed the 79 room Olympic Palace Hotel into the striking NEW of today. A new concept of space was formed with the use of old everyday artifacts and objects designed by the innovative Greek architect Iason Rizos in 1958 that were reintroduced as pieces of fine art with the help of specialised craftsmen, cabinetmakers and artisans. Inspired by themes from Greek culture such as the legendary Karagiozis folklore figure, a series of old postcards and the concept of the evil eye, pre existing spaces have turned into masterpieces of contemporary art. Outstanding design meets the fabulous city lifestyle at the ultimate contemporary design hotel in Athens. Savor fine culinary proposals at NEW Taste restaurant, inspired by the iconic favela and enjoy the most incredible panoramic views of Athens at the rooftop Art Lounge while relaxing with a cocktail. Recharge your body and soul with NEW Sense Treatments and do business in style at the NEW meeting rooms on the mezzanine floor.

To read more grab your latest issue on news stands out now.

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