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Intelligence
Who What Where
CAMILLE WALALA: POSH AND PUBLIC
Transforming a City Street into an Open Air Living Room for London Design Festival
Back for 2019 with her second major public installation for London Design Festival, artist and designer Camille Walala recently unveiled Walala Lounge' an entire Mayfair street that was transformed into an urban living room. Commissioned by Grosvenor Britain & Ireland to energize South Molton Street in Mayfair, Walala decided to make a positive and practical contribution to the streetscape, addressing its lack of places to sit, rest and socialize. A few steps from the madcap bustle of Oxford Street, South Molton is fully pedestrianized and lined with boutiques and cafes. However, despite being a sunny thoroughfare popular among both Londoners and visitors, the 200m street has not ' until now ' offered the public a place to pause. Walala and her studio team set out to create a family of street furniture that would both solve a practical problem and spark of joy in the people passing through.
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