When you’re building a brand, it’s wise to focus on a specific niche market. When you get extremely clear about who your ideal customer is, it’ll help you to make decisions that will serve your audience well. If you try to say that your product is for anybody who wants it, that’s the easiest way to fail. In this case, Millennial women are an excellent target audience niche. In order to build a brand that serves them, consider the following points.
Know Your Audience
It’s pretty surprising to see how many people are confused about who Millennial women are. For starters, Millennial women are no longer in college. Most Millennial women are in their thirties. They have children, mortgages and aging parents. If you want to create a beauty brand for Millennial women, you’ll want to consider the fact that many of them are staying up late with young children, working late nights at the office or managing a lot of stress. Many of them want beauty products that will help them look young, well-rested and effortlessly beautiful within a small window of time.
Lead with Convenience
Because Millennial women are often managing a lot of responsibilities at one time, it’s important to figure out how your brand will serve them in a way that’s most convenient for them. At this point, most Millennial women are used to conveniences such as same-day shipping, grocery delivery and one-click purchases. If you’re building a company that sells eco-friendly pampers for Millennial moms, provide the systems that allow them to easily purchase your items. Since many of them hang out on platforms such as Instagram, create sponsored ads that allow them to purchase your products through the app. Make it as easy as pushing one button in order to make the transaction.
Partner with Authentic Influencers
Authentic influencers are essential to the equation when you’re dealing with Millennial women who spend time on platforms like Instagram and YouTube. Partner with influencers who would actually use your products. Most Millennial consumers are used to tons of sponsored content. As a result, they can tell when sponsored ads come across as miserably inauthentic. When you get this portion correct, it’ll be easier to maintain a great relationship with the influencer and the customers they send your way.
Provide an Experience
When a customer comes into contact with your website, make sure they get an experience from the time they look through your product offerings to the time the product arrives on their doorstep. Many Millennial women really care about details such as the packaging their products arrive in. Use the right enterprise ecommerce platforms in order to make sure it’s easy for them to make their purchases as they simultaneously receive a confirmation code and thank-you email in their inbox. When the experience is memorable, chances are they’ll become a repeat customer.
As you work on building the right brand, there are certain tips and tricks of the trade that work no matter the audience. This is why it’s wise to take time to educate yourself on the nuances of closing the deal, negotiations and sales. As you improve your own techniques as a business owner, you’ll be able to build a strong, long-lasting brand that serves Millennial women well.