Presently, there are thousands of apps in the app market. The implication of this is that anyone who wants to launch a new app...

The automotive industry has come a long way from traditional communications (i.e., TV and print) to digital advertising. Twenty years after the dot-com bubble,...

When you’re building a brand, it’s wise to focus on a specific niche market. When you get extremely clear about who your ideal customer...

Many people are now in the social media world because they want to connect with their family, friends, colleagues, and familiar people online. People...

When was the last time you updated your biography on Instagram? Since your Instagram profile is actually your new home page, having a good...

Customers equal profits for your business, but you need to think about more than just how you can get your customers to buy more...

Millennials make around 73 percent of the purchasing decisions within a company. This means that in order to generate business to business sales leads, you must...

As social media usage expands, social media platforms are also increasingly becoming valuable marketing platforms for businesses. However, as consumer preferences keep changing it...

Maximizing The Tools Available Search Engine Optimization is often summarized as SEO. SEO is absolutely integral in facilitating online relevance today. Without online relevance,...